Answer:
Sustainable competitive advantage is the key to business success. It is the force that enables a business to have greater focus, more sales, better profit margins, and higher customer and staff retention than competitors.
Explanation:
A great example of a sustainable competitive advantage based on human emotions is Coca-Colabranding. Coca-Cola is successfully positioning its products as happy, meaning that they bring joy, harmony, etc. When you try to serve everyone, you serve no one.
