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Location Score
Factor Weight A B C
(100 points each)
Convenience 0.15        84 76 80
Parking facilities 0.20        82 78 96
Display area 0.18        90 96 96
Shopper traffic 0.27        84 89 96
Operating costs 0.10        92 93 87
Neighborhood 0.10        80 88 85

1.00       


a. Using the above factor ratings, calculate the composite score for each location.
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

Respuesta :

Answer:

a) the Composite Scores for A, B and C are 85.08, 86.41 and 91.6  respectively.

b) the location alternative on the basis of maximum composite score is C.

Explanation:

The composite scores are calculated by multiplying the given scores with respective weights of each category.

Then the final points sum is obtained for each location and it is found that the location C has the maximum composite score among all three locations.

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