Sales of watches among teenagers and twenty-somethings are declining rapidly as this age group uses cellphones, iPods, and other devices to tell time. A company that specializes in selling inexpensive watches to this age group may wish to consider ____ in order to develop new products other than watches.
The unrelated diversification s a form of diversification that that to the forms of business when they adds up unrelated new products and new lines and penetrates the newer markets.
An example of cake makers entering a furniture market. Thus relates to different and non-related spheres of functioning.
