When an advertisement effectively conveys a company's intended brand message through words and illustrations, it is considered to be the _____part of the communication process.
It is considered to be the decoding part of the communication process.
Explanation:
The process of communication comprises of two crucial steps, namely encoding and decoding.
An understandable encoding of the message is the responsibility of the one who wishes to convey the meaning of the message.
The success of the process of communication, irrespective of verbal or non-verbal, depends on how well the meaning of the message to be conveyed gets decoded by the intended receiver of the message.
